Group Efforts
Growing companies take groupware beyond messaging and scheduling features
Reprinted from NetworkWorld
by Aaron Ricadela

Groupware has long been a staple for fast-growing companies because of its messaging and scheduling functions. But some emerging enterprises are beginning to spice up their groupware installations, taking advantage of powerful electronic-business and collaborative workflow features more commonly in use at larger companies. These businesses have begun to recognize that products such as Lotus Development Corp.'s Domino platform, Microsoft's Exchange, and Novell's GroupWise are valuable tools for managing complex projects, updating online storefronts, and interpreting customer data.

The software has become a key player in midsize companies' knowledge-management strategies as they figure out how to share stores of data from disparate locations. "Information flow and groupware in particular have begun to put the smaller enterprise on the map, and let them play with the big boys," says Christopher Stephenson, VP of technology services at iCorps Technologies, an IT consulting firm that services companies with 15 to 120 employees. "A good part of the information decade was spent gathering and storing information. Now we're realizing we have to share it."

For Atlas Venture, a Boston venture-capital firm that outsources its IT operations to iCorps, knowledge management was "absolutely critical," says Webmaster Alex Trigaux. The 40-person firm, which has offices in six cities in the United States and Europe and manages $850 million in funds, implemented Exchange to manage its deal-flow system.

Share it all: Atlas Venture implemented Exchange to let its employees pool information in real time, say Trigaux (right) and iCorps VP Stephenson.

Atlas raises money from investors, then takes positions in startup high-tech and life-sciences companies. Information pertinent to a project is generated by many employees in offices across several time zones. Storing the staggering amount of data pertinent to each deal in separate files in a network folder would be an inefficient way to share that information, Trigaux says. Atlas hired iCorps to build a series of public folders within Exchange so that employees can share information that is both updated instantaneously and viewable by multiple users in real time. The system logs transcripts of telephone calls and legal documents, as well as forms showing a deal's source, status, and origin. "It was crucial for us to have an application where everyone could pool all of their information in real time," Trigaux says, to avoid duplication of effort.

Analysts say companies working on time-sensitive projects via remote teams get most excited by the collaborative features of Exchange, Domino, and GroupWise. "File sharing isn't going to do it for you, and E-mail isn't going to do it for you," says Tom Austin, a VP at Gartner Group. Austin estimates 20% to 40% of enterprises that have implemented these systems are using some form of advanced collaboration beyond messaging, calendaring, or Web publishing.

Atlas is migrating to Exchange 5.5, the most recent version of the software, and expects the product to further boost access to information among its far-flung teams. The Web Access feature in the Outlook client will let users access E-mail and schedules from any PC via a Web browser.

Trigaux expects the next version of Exchange, code-named Platinum and due next year, to help Atlas enhance collaboration features through its increased support for unified messaging. "With Platinum, you'd be able to take a voice mail and put it into the deal flow," Trigaux says. "The voice mails on these phones are every bit as valuable as the documents that reside in Exchange."

Platinum hinges on Microsoft's Exchange Web Store technology, which is designed to pull together E-mail, files, and intranet pages into a common storage medium. Bob Muglia, senior VP of Microsoft's business productivity group, says "artificial bounds" between information "add a burden to IT and disempowers end users." With Platinum, the vendor aims to "establish a corporate memory that exists outside the individual," Muglia says. "There's no good process in place for central corporate information to live."

Platinum will also provide increased interoperability across applications. Office documents, for instance, will have similarly detailed attributes--such as document author, editor, and due date--as Outlook. A Digital Dashboard feature promises to be of interest to midmarket companies as they begin to implement enterprise resource planning systems in greater numbers. Digital Dashboard serves as a Web interface for presenting information from these applications, and Microsoft is working with ERP vendors to develop connectors to Exchange. Muglia says it's easier to manipulate data for presentation in an Exchange template than "to integrate systems that were never meant to be integrated."

Gartner Group's Austin says Platinum will bring Exchange's document-management and workflow capabilities closer to those of Domino.



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